AI Profile: Tell AI Exactly How to Describe Your Business

When an AI assistant describes your business, it pieces the answer together from whatever it can find online. If your hours differ between two sites or your prices only live in a photo, it guesses, or it names someone else. An AI Profile gives AI one clear, consistent source about your business, written for people and for machines.

Why AI gets businesses wrong

AI assistants like ChatGPT, Perplexity and Gemini do not have a private database of every local business. When a customer asks about you, they search the web, read the pages they find, and write an answer. That works well when your facts are clear. It goes wrong when they are not.

Here are the usual ways it breaks, using our example, Golden Crust Bakery in Raleigh, NC:

• Conflicting hours. One listing says the bakery closes at 5 PM on Saturdays. Another says 3 PM. AI picks one, or hedges, or leaves the hours out.
• Services hidden in images. The cake menu is a photo of a chalkboard. AI cannot reliably read prices or flavors from it.
• Missing answers. Customers ask "Do they do gluten-free?" or "Can I order a cake for tomorrow?" If no page answers that, AI fills the gap with a guess.
• Thin presence. If there is little written about the bakery anywhere, AI has nothing to quote, so it names a better documented competitor.

The fix is not a trick. It is one reliable place where every important fact is written clearly and labeled so machines can read it without guessing.

What an AI Profile is

An AI Profile is a public page about your business, written for both people and machines. It states:

• What you do and the services you offer
• Your prices
• Your hours
• The areas you serve
• Answers to the questions customers ask most

It says all of this in plain sentences, and it repeats the same facts as structured data (schema) that search engines and AI tools can read. Your profile lives at an address like /b/golden-crust-bakery on IndexPedia, and you also get the same markup to paste into your own website, so both say the same thing.

What is inside the profile

LocalBusiness schema

LocalBusiness is the schema.org type for a business with a physical location or a service area. Each profile includes LocalBusiness schema with your name, address, contact details, hours and areas served. This is the same vocabulary Google and other search engines read for business details.

FAQPage schema

Your questions and answers are published in plain text and as FAQPage schema. That way the answer to "Do you make gluten-free cakes?" is written by you, not guessed by a machine.

Services and prices in text

Prices and services are written as text, not images. Text is something every crawler can read.

A listing checklist

When you build a profile from your AI Visibility Check, IndexPedia lists the websites AI relied on when answering questions about businesses like yours. Getting listed on those sites, with the same facts as your profile, raises the chance that AI finds and names you.

Here is a simplified example of the kind of markup a profile gives you for your own homepage:

{
  "@context": "https://schema.org",
  "@type": "Bakery",
  "name": "Golden Crust Bakery",
  "url": "https://goldencrust.example",
  "telephone": "+1-919-555-0142",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "120 Example St",
    "addressLocality": "Raleigh",
    "addressRegion": "NC",
    "postalCode": "27601",
    "addressCountry": "US"
  },
  "openingHoursSpecification": [{
    "@type": "OpeningHoursSpecification",
    "dayOfWeek": ["Tuesday","Wednesday","Thursday","Friday","Saturday"],
    "opens": "07:00",
    "closes": "17:00"
  }],
  "areaServed": "Raleigh, NC"
}

Bakery is a more specific type of LocalBusiness in schema.org. You paste code like this into a <script type="application/ld+json"> tag on your homepage. If you would rather not touch code, Auto-fix can apply schema for you.

How to build and publish your profile

You start from the free check, so most of the work is already done.

1. 1
   Run the free check

   Use the AI Visibility Check to see how AI answers questions about businesses like yours today.

2. 2
   Fill in your facts

   Your details are prefilled from the check

3. 3
   add services, prices, hours, areas and FAQs.

4. 4
   Publish for $49

   Pay once and your profile goes live the same day.

5. 5
   Get listed

   Work through the listing checklist so the sites AI trusts show the same facts.

The moment your profile goes live, IndexPedia sends its address to search engines through IndexNow, and the page is listed in the IndexPedia sitemap. Search engines still decide when and whether to show it, as with any page. If you want to know how IndexNow works, read IndexNow: get pages into Bing in minutes.

Consistency is the whole point

The single biggest thing an AI Profile does is give you one source of truth. Then you make everything else match it.

This is often called NAP consistency: your name, address and phone number written the same way everywhere online. For AI, it goes further. Hours, services and prices should also match across your website, your Google Business Profile, review sites and local directories.

What happens after you publish

Saving any change updates the live page and its structured data at once. Keeping your facts current is one of the most useful things you can do for AI answers.

Be realistic about timing. AI tools do not all refresh what they know on the same schedule, and search engines decide when to crawl and show a page. So you will not see a change overnight.

That is where measurement helps. AI Monitoring, at $19 a month, asks the same customer questions every week and shows whether AI starts describing and recommending you differently. It is optional. The profile itself is $49 once.

These are example numbers to show what a trend looks like. Real results vary, and they move up and down from week to week. Read Track AI mentions week by week for how to read that kind of chart.

Make sure AI can read your own site too

A profile helps most when your own website agrees with it and is open to AI search. Two quick checks:

• Can AI crawlers reach your site? If your robots.txt or firewall blocks crawlers like OAI-SearchBot or PerplexityBot, AI search cannot quote your pages. A free site scan tests this.
• Does your site carry the same markup? Paste the schema your profile gives you into your homepage, or apply it with the Fix Kit.

For a full walkthrough of the site side, see How to scan your website for Google and AI problems.

Who gets the most out of an AI Profile

• Local businesses with a shop, office or service area
• Businesses without a website yet, since the profile works on its own
• Businesses whose facts are scattered across old listings
• Owners who want to control what AI says about prices and services

FAQ